Neostrata Expands Dermocosmetic Portfolio and Now Brings Sun Protection with Minesol
Brand: Neostrata Minesol
Category: , Services
Release date: 09/12/2019
US skincare brand Neostrata® (Johnon & Johnson) expands its portfolio and debut in the sun protection category to offer dermatologists and patients a complete skin care solution that is extremely effective. Neostrata® adds to its portfolio the MINESOL® brand of sun protection and oil control exclusive to the Brazilian skin.
Neostrata® is based on science and formulations of clinically proven effectiveness that guarantee visible results on the skin of its users. Its history of innovation includes detailed research and research into the dermocosmetic efficacy of Alpha-Hydroxy Acids (AHA), the discovery of the benefits of Polyhydroxy Acids (PHA) in skin care and the development of non-acid technologies such as Aminofil®.
The brand is now expanding its effectiveness to a new segment - sun protection - and Minesol® has become part of its portfolio, with the promise of daily sun protection with even more innovative and technological benefits.
To mark the transition, Neostrata® brings to the market two major releases: Minesol® Antioxidant Fps 99, FPS 99 face sunscreen with antioxidant action in color and colorless versions and Minesol® Body & Face FPS 99, FPS 99 body sunscreen with Vitamins C and And stabilized, available in 120 ml and 200 ml versions. The releases reflect the brand's future after the transition, bringing to the portfolio superior photoprotection and more advanced technologies.
“The transition from Minesol® to the Neostrata® portfolio is part of the company's global strategy to drive growth in categories focused on the health and well-being of its consumers.” Says Sandrino Vejar, Director of Skin Health and Self Care marketing from Johnson & Johnson Consumer Health Brazil.
The brand also brings to the Brazilian market the Neostrata® Skin Active Tri-Therapy Lifting Serum product, the first serum with Aminofil®, according to the company, of clinically proven efficacy against the three main signs of aging: sagging and volume. ; texture smoothing and skin tone uniformity. (30ml, R $ 429,90). With the exclusive technology of Neostrata® 3D Skin Regeneration ™.
Neostrata® Minesol® Antioxidant Fps 99 is a triple antioxidant complex FPS 99 facial photoprotector. It can be found in color and colorless versions and features exclusive 3d-Extended Defensetm technology to protect and repair the skin from damage caused by UVA, long UVA, UVB, visible light and pollution. Its formula is suitable for all skin types, including sensitive ones. (40g, $ 99.90)
Neostrata® Minesol® Body & Face Fps 99, with its innovative antioxidant action thanks to the presence of stabilized Vitamins C and E in its formulation and fluid texture that spreads easily on the skin, as well as rapid absorption and high resistance to water and sweat. (120ml, $ 74.90 and 200ml, $ 84.90).
For sale in specialized pharmacy chains.
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