Make B. develops foundation with SPF 70 and next generation hyaluronic acid

Make B. develops foundation with SPF 70 and next generation hyaluronic acid

Brand: O Boticário

Category: , Services

Release date: 10/24/2019

Responsible for promoting a powerful hydration in the skin, with consequent filling, it is no wonder that hyaluronic acid has become an indispensable item in the daily care routine. With that in mind, O Boticario through its Research and Development Center has developed a highly technological and powerful to the Make B. foundation and lipstick formula that ensures protection, prevention, coverage and color for even skin and filled lips.

The combination of SPF elevated to vectorized hyaluronic acid penetrates 2x deeper into the skin than with ordinary hyaluronic acid. In addition to the more effective 10x antioxidant power than vitamin E, it is also 13x stronger, providing lasting wrinkle filling.

Another innovation in the Make B. Hyaluronic 70 Protective Liquid Foundation is prebiotic technology that helps restore the skin's defense mechanisms by rebalancing the normal microflora lost during the aging process or under stress. “With this balance restored by the Make B. Hyaluronic 70 Protective Liquid Foundation, the skin is more protected and ready for everyday adversities,” says Gustavo Dieamant, O Boticário's Makeup Manager.

The Make B. Hyaluronic 70 Protective Liquid Foundation (R $ 84,90), available in 08 shades, ensures smoother, more even skin immediately. With continuous use, after 7 days it is possible to see the filling of lines and wrinkles, prevention of the appearance of new wrinkles and increased firmness of the skin.

The product line still has a colorless version - Make B. Hyaluronic 70 Colorless Protective Base (R $ 84.90), which has the same benefits, but is suitable for those who want to apply before their favorite base or for the ones of no make up days.

“While common hyaluronic acid only promotes hydration, water maintenance and skin viscosity, the state-of-the-art version we use helps protect against slow collagen production, fights free radicals, reduces lines and wrinkles, and improves in the texture of the skin ”, says Gustavo Dieamant, Makeup Manager of O Boticário.

Lips filled and hydrated
The Make B. Hyaluronic Filler Lipstick (R $ 54,90), with five color options, combines essential shades of the toillete bag with the highly technological ingredient that acts directly in filling the creases on the lips. With semi matte effect, high coverage, long lasting and SPF 15, it has proven action on increasing lip volume and hydration after 45 days of continuous use.

The Makeup Manager also points out: “Our releases are full of novelties, technology and performance. The products promise to innovate the make routine, bringing even more care to the daily lives of our consumers. ”
The line is now available in Boticário stores, e-commerce and retailers. And all of the brand's more than 3,700 stores are prepared to direct waste from these products to the nearly 35 approved cooperatives that select and recycle materials.

SAC: 0800 729 9060

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