Floratta Love Flower by Apothecary is the new classic floral fragrance of the brand

Floratta Love Flower by Apothecary is the new classic floral fragrance of the brand

Brand: O Boticário

Category: , Services

Release date: 01/09/2020

Floratta brings a touch of boldness with a fruity version of woody nuances: Floratta Love Flower brings notes of sandalwood and cedar combined with Butterfly Flower, a flower known in the Caribbean as a symbol of romanticism and boldness, creating a modern fragrance inspired by romantic women and full of personality.

"The petals of the Butterfly Flower are butterfly shaped and, according to Caribbean culture, carried secret messages sent by women who were not afraid to risk love. So the flower is associated with romanticism and boldness and has all about with women who let their hearts speak louder, "says Boticário Perfumery Manager Diego Costa. "For Floratta Love Flower, this flower brings a delicate and creamy touch."
The novelty complements the portfolio of Boticário's main feminine perfumery brand. The floral collection includes eight other versions and also extensions with corresponding fragrances, such as moisturizers and aerosol deodorants and body spray, ideal to complement the scent.

O Boticario collects and destines for recycling post-consumer packaging. All of the brand's more than 3,700 stores are ready to receive and direct this waste to approved cooperatives.

The launch, which is already in the brand stores, with dealers and e-commerce (, for R$ 75.90.

SAC: 0800 729 9060

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