Natura relaunches SOU hair and skin line with less impact on the environment and more visual impact
Category: , Services
Release date: 01/31/2020
Natura relaunches the SOU brand, a line focused on daily skin and hair care. The relaunch has a new concept - “I AM for all of us” - and has a younger and more impactful communication.
The new concept points to a brand that thinks about the individual when consuming a product, but without forgetting the collective benefits.
The entire line has safe ingredients, free of dyes, petrolatum and paraben, in addition to its packaging containing 70% less plastic. It keeps its drop-bottle shape, resistant and flexible, with less impact on the world.
For the care of the threads, SOU brings four options of lines, all available in 200 ml versions (from April, the products will also be available in 400 ml versions):
Smooth, Wavy and Chemical-Free version provides more strength and softness to the hair. It consists of express rinse shampoo (R $ 11); Untangle conditioner plus (R $ 12.70) and total protection combing cream (R $ 13.80).
Curly and frizzly hair brings more hydration and definition to the curls, with express rinse shampoo (R $ 11); Clearance plus conditioner (R $ 12.70); Combing cream (R $ 13.80) and Express Mask (R $ 18.70).
Damaged, dyed and smoothed brings more repair and strength. Composes the line Shampoo rinse express (R $ 11); Untangling conditioner (R $ 12.70); Total protection combing cream (R $ 13.80) and Express Mask (R $ 18.70).
Smooth and dry hair, it provides nutrition and strength, with: Express rinse shampoo (R $ 11), Untangle plus conditioner (R $ 12.70); Total Protection Combing Cream (R $ 13.80) and Express Mask (R $ 18.70).
Products can be purchased from Natura consultants, through the Natura Network (rede.natura.net), through the Natura app or at brand stores in Sao Paulo, Rio de Janeiro, Paris, New York, Santiago and Buenos Aires.
SAC: 0800 11 5566