Vichy brings Minéral 89 Eyes
Category: , Services
Release date: 04/23/2020
Vichy expands its Minéral 89 line, whose Daily Concentrated Strengthening Serum launched in 2018 is already one of the brand's best-selling products, with the version for the eye area, the Minéral 89 Eyes. The novelty, in addition to repairing the skin barrier, also softens dark circles by 13% *, offers up to 24 hours of hydration ** and 85% *** of less swollen eyelid perception.
* Clinical score on 33 Asian women after 4 weeks.** Chronometer evaluation.*** Self-evaluation.
Its formula brings three complexes that act for different results: the first, strengthening, with Vichy Volcanic Water concentrated to 89% and hyaluronic acid of natural origin that, besides strengthening, enhances the hydration of the region; the second, composed of pure caffeine and dermochlorella, which alleviates signs of tiredness and dark circles; and the third, complex with adenosine and dermochlorella, actives that soften the "dry lines".
With a serum texture, light and fast absorption, the launch contains a formula without perfume and alcohol (ethanol). Minéral 89 Olhos is hypoallergenic, ophthalmologically tested and suitable for all skin types.
The novelty arrives to meet consumer requests for a specific product for this region, which is 5x thinner than the skin of the face and, therefore, suffers even more with the impacts of dehydration, stress, fatigue, poor diet. Minéral 89 Olhos is available in e-commerces, large pharmacies and drugstores, in a 15ml packaging with a suggested retail value of R $ 169.90.
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