Rexona presents new line of antibacterial soaps and hand sanitizing gel
Category: , Services
Release date: 05/20/2020
Rexona (Unilever), which already has a complete line of Antibacterial Soaps for the body, presents its new line of hand hygiene products. Now available on the market, the products are part of the “One hand washes the other” campaign, which aims to educate about the importance of personal care.
Among the launches are the Liquid Soaps that arrive to complete the antibacterial line of the brand. With a formula developed exclusively for the hands, the products are available in Pump format, for greater practicality during use, and in large sizes (400ml). All products fight up to 99.9% of bacteria.
The brand also expands its portfolio with the launch of a line of hand sanitizing gel. The new alcohol-based products have been developed to ensure protection against bacteria even when it is not possible to wash your hands with soap and water.
The exclusive formula is quick-drying and available in two versions: gel and spray, to be carried in the bag. “In addition to being practical to be used anytime and anywhere,” says Janice Rodrigues, Rexona's marketing manager.
"We expanded the line to out of the bath, with the arrival of a complete line of products focused on hand hygiene", she says.
The brand will also count on the campaign “One Hand Washes the Other”, conceived by the global MullenLowe agency and developed for the digital universe by OLIVER. Presenting on open and closed TV, Rexona's film brings images that reinforce the importance of hand hygiene for greater protection against germs and bacteria, especially given the current scenario where keeping hands clean demonstrates care not only with you, but with everyone around of itself.
“Our goal with the campaign is to make people aware of the importance of hand care and hygiene, something so simple, but fundamental nowadays.
We want everyone to take care of themselves so that we can get through this difficult time as quickly as possible ”, reinforces Janice.
The novelties of the brand have antibacterial protection of up to 99.9% * and can be found in the main points of sale in the country.
Soaps, in the Fresh variants - limited edition - 400ml, and in the Deep Cleaning and Aloe versions in the 250ml Pump format. The Sanitizing Gel can be found in the original 300ml and 120ml spray versions, in addition to the glycerin variant available in 300ml and 500ml.