Avon has new global male fragrance
Category: Associatios and Chambers, Services
Release date: 07/02/2004
Avon is launching its new male global fragrance Open Road, that arrives in Brazil after being launched in USA, a few European and Latin America countries.
Fresh and modern, Open Road is defined as an elegant and sophisticated fragrance. “The Open Road man, is at the same time spontaneous and rational, divested, independent, charismatic, attractive and determined”, explains Andréa Martins, Avon product manager.
Created by perfumist Jean-Claude Delville, from suiss Firmenich, Open Road is a woody spicy fragrance, with starting notes of ginger, mate leafs. On the body notes, nutmeg, geranium leafes and hot, dry and comfortable deep notes, as patchouli, musk and coumarine. Price: US$14. SAC 0800-708-AVON (0800-708-2866). The consumers can buy also on Brazilian Avon´s site: avon.com.br.
Avon acts for 44 years in Brazil, were it has a production plant in São Paulo and three distribution center in Osasco - SP; Maracanaú – CE (northeast) and Simões Filho – BA (northeast). Avon Brazil counts currently with 4,3 thousand employees and 880 thousand sellers autonomous - the biggest strength on direct selling of the world.